A rag for the guys

If he gets cold feet, drag him.

If you’re in the Twin Cities and also happen to be a dude (or know one), be on the lookout for Today’s Groom, a new quarterly magazine. William Easton and Jacob Schraufnagel, recent graduates of the University of St. Thomas, thought up the idea in one of their classes. The focus of the publication? The usual fare for men, like poker tips and travel destinations, and the not-so- usual, like bachelor party how-to’s and advice on proposing with style. As there is no national men’s wedding magazine (compared to the bazillions of bridal rags), there may be room to grow.

Of course, how many grooms are truly interested in the wedding planning process? Guys tend to like making choices. Ladies tend to like to browse and shop around. It has the potential to become a match made in hell. Do dudes really want to read a wedding magazine? Who knows. But…

Thirty-five percent of grooms say they are involved in almost every wedding-planning decision, according to a recent WeddingChannel.com survey. That’s because more and more of them have a vested interest: Today, 42 percent of U.S. weddings are paid for entirely by the bride and groom, not their parents, the same survey notes.

Personally, I wish Easton and Schraufnagel all the luck in the world.

5 Responses to “A rag for the guys”

  1. Twistie says:

    I wish these guys luck. I’ll be curious to see how it goes.

  2. I am glad to see that the magazine has sparked your interest. We would love to hear any feedback or any great article ideas. Today’s Groom is always seeking new ideas to help grooms prepare for what should be a positive experience for all those involved. dlapointe@todaysgroomonline.com

  3. Lazy Wife says:

    Very interesting, definately something new. Hey at the very least the grooms would finally have something to flip through while their fiances look at 1,001 bridal magazines.

  4. next question. How much is it? Comparable to bridal mag prices?

  5. The retail price is $4.99 with a one year subscription (4-issues) for $15. You can purchase a copy at http://www.todaysgroomonline.com under subscribe.