One E. Dee Martin of Washington, DC decided to prove that you really can re-wear those tired old bridesmaid dresses hanging in the back of your closet. She and her girlfriends picked out their ugliest wedding frocks and staged a no holds barred pastels vs. autumn shades bridesmaid football game.
Awesome, no? The first (and by far the most awful) bridesmaid dress I ever wore was made of some scratchy, shiny teal fabric, but I can’t dis on it too hard because my grandma made it and she might stumble across this blog someday. Sorry, gram!
A great little article in the NYT Fashion & Style section discusses the evolution of the bridesmaid dress, from “structured duchess satin” gowns to sophisticated gowns that flow with the body. The article makes the claim that today’s bridesmaid garb is far more fashion forward than the poufy pastel dresses of yesteryear.
“Everybody wants to put their personal touch on the dress,” said Lazaro Perez of the Lazaro bridal house. Requests typically include hems and neckline modifications, or a change in fabrics. Some houses are responding with a menu of options meant to render the one-style-fits-all philosophy of bridal-party dressing as quaint as twin beds in the honeymoon suite.
It’s a nice sentiment, but a quick search reveals that there are still scads of ugly bridesmaid dresses out there that wouldn’t be out there if people weren’t buying them. I think that the gown industry still has a long row to hoe. What say you?