Monograms are easy to come by — you can get your and your honey’s initials plastered on everything from napkins to invitations to favor bags. At its core, however, a monogram is just a set of letters written in fancy script…and put that way, monograms start to sound rather unexciting.
How do you spice up a set of initials? If you’re one of the many people designing custom wedding monograms for brides- and grooms-to-be, you capitalize on the fact that branding is hot right now and call it a logo. Why does semantics work in this particular instance? My guess is that the same people who think monograms are classy (albeit boring) also want to make their wedding accouterments as individualized as possible.
I googled ‘wedding logo’ and found Love Letters logos, Marry Monograms, and Love Logos, among others. The prices are, respectively, $75, $49.95, and $35, which buys you a logo such as this one from Love Logos:
But if you’re at all artistically inclined or have a friend who was born with the design gene, do you really need to shell out thirty-five smackers to brand your nuptials?
I’d say that the answer is no. The Beard and I didn’t create a custom monogram, thought I do have two good friends who did and I think the results they achieved are way cooler than anything they might have bought.
This is their logo-in-the-rough, created by Chris using buckram. The “C” was fairly obvious, but the “J” was slightly too abstract. He then put the word out among our group of friends that he was looking for someone to replicate the design in Illustrator. Another pal of mine — one who definitely has the design gene — stepped up to the plate and made this:
Like I said, it’s way more interesting than the logos you might source at a shop, though it might not appeal to everyone being that it’s not “traditional.” If I recall correctly, their combined initials appeared on their magnetic StDs, invitations, programs (I got a mention!), and place cards, successfully branding their shindig and giving everyone something to talk about over second and third helpings of wedding pie.
It’s pretty obvious which monogram I like better — which do you prefer?