For those who missed it, February was all about wedding dress line launches. Launches, I should add, that made me go hmmm. On February 11, Vera Wang is debuted her White Collection for bridal retail giant David’s Bridal. White wedding dresses are priced from $600 to $1400 and go up to size 14 – that’s wedding dress sizing 14, not regular 14. Come June, the White Collection will be augmented with a line of bridesmaids’ dresses. Here’s a taste of this small collection:
They definitely have that Vera Wang appeal, all fluttery and feminine, but I feel like overall, the designs are kind of meh. I like the skirts better than the tops, definitely. Especially that one in blush! Yum.
The second launch, a Valentine’s Day special, was BHLDN, Urban Outfitter’s newly-minted wedding brand that falls under the Anthropologie umbrella. Right now, it’s an online-only boutique with convenient sizing that actually lines up with real world sizing (though still only up to 14), but there will be brick and mortar locations are set to open come summertime.
I think my favorites are the Pleated Fantasy wedding dress:
And the Zinnia Gown, designed by Beth Bowley:
If you were curious, BHLDN is pronounced ‘beholden’ – omg how edgy! – though my brain continues to want to parse it as Belden, the name of a line of not-so-great jewelers here in the northeast and, randomly, Kansas. My one complaint is that Urban Outfitter’s wedding dresses are way too expensive for their demographic, but I’m loving the associated ‘event dresses’, vintage-look accessories, lingerie, and jewelery, and I’m looking forward to the tableware, cake-toppers, and invitations launching in May.
What do you think about Vera Wang’s White Collection and bridal newcomer BHLDN?